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glossary of terms
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Bad Neighborhood: Pages with links to pornography sites, gambling sites, prescription drug sites, and sites with a lot of misleading keywords but no real content or sharing a server or IP block with sites that have been penalized for using illicit SEO tactics, such link farms or hidden text.
Content Network: A group of related feeder websites sites containing an encyclopedia of articles about various aspects of a product or service all driving traffic to a target website.
Feeder Site: An informational website with links and forms to drive traffic and build sales for a target domain.
Keyword Phrase: A set of words used for a search engine query that describe the contents of a web page or web site.
Link Farm: Website pages typically containing long lists of unrelated hyperlinks without any groupings, categories, or contextual relationship to the root domain that have been built for the sole purpose of artificially increasing the number of incoming links to a web site.
Target Domain: The primary domain name for a company or organization.
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